We are North Iowa’s eyewear gurus specializing in frames and lens systems. We have Over 30 years of experience, hundreds of frames on hand and new products arriving all the time. We are also Authorized Oakley prescription dealer and exclusive eyewear repair specialists.

We are an optical store founded in 1985, that focuses on personalized service so our customers look and see their best. We carry a wide variety of frames and enjoy being different. Our specialty is in frames, lens systems, safety, riding and sport specific eyewear, as well as contact lenses. Find us in North Iowa.